20220905 225539 barcode

MiraTech vs Gs1 and others


MiraTech vs Gs1 and others


MiraTech vs Gs1

What’s the Difference?

If you plan on selling items online and in brick-and-mortar stores, you’re likely going to need barcodes. Barcodes are machine-readable graphic symbols, in the form of parallel, vertical lines (and spaces) of varying widths, used to identify a product. The vertical lines also correspond to a series of numbers which is readable by specialized scanner hardware.

There are many types of barcodes, including UPC (Universal Product Code) and EAN (European Article Number) barcodes that many are familiar with. However, many retailers are now using GS1 UPC and EAN barcodes for inventory tracking and compliance.


20220905 225539 barcode

What Are “GS1” Barcodes?

GS1, or Global Standards 1, are barcodes provided by a private company named GS1 US®. GS1 works with global retailers and commercial facilities that adopt their new standard for inventory management, regulatory compliance and logistic solutions through their barcodes. Although GS1 US is a not-for profit entity, it is not a government organization.

How Are Barcodes Through GS1 Any Different From MiraTech?

Barcodes sold by the company GS1 and Bar Codes Talk are physically identical and all Bar Codes Talk UPC and EAN barcodes originate from GS1. They have the same structure of vertical black lines and spaces of varying widths with the identifying number underneath. We’ll explain the non physical differences below.

Pricing Structure

Buying barcodes from an authentic barcode seller such as  MiraTech is a one-and-done deal; you pay for a certain number of barcodes, you’re issued those codes and you own them forever, with no further obligation.

In the case of GS1 barcodes, you will likely pay an initial fee for the number of barcodes you need, but there is an annual renewal fee for that block of codes you bought. Naturally, a larger quantity of codes requires a larger annual renewal fee. So, in effect, you are leasing those barcodes rather than buying.


*However, GS1 recently added a new option for a single GTIN purchase which does not require a renewal fee. The price is much higher on a per barcode basis than MiraTech and they recommend that you apply for the leased barcodes if you plan to purchase more than nine.

Company Prefix Identifier

The GS1 Company Prefix, which is the main selling point of the barcodes sold through GS1, ties your company’s name directly to the prefix and allows this to be searchable on GS1’s MiraTech database. A GS1 Prefix can be 6,7,8,9, or even 10 digits long, while resellers like Bar Codes Talk issue the full barcode number to companies. Bar Codes Talk sources their barcodes from companies that purchased 6 Digit Prefixes that generated up to 100,000 barcodes and have never used them or went out of business. GS1 was formally known as the Uniform Code Council and went through a class action lawsuit which gave the right for those “Grandfathered In” prefix owners to sell those prefixes. Since that lawsuit, the UCC changed their name to GS1 and modified how they provide Barcode Numbers to their customers so that it would be against their Terms of Service to subdivide or sell a prefix/barcode from GS1 after that lawsuit. GS1 also refuses to enter any third party sold barcodes into their GS1 database and only maintains the original Prefix purchaser in their GEPIR. Overall, very few companies are required to purchase directly from GS1 as most retailers recognize that GS1’s database is outdated and they understand that businesses shouldn’t be forced to purchase/lease from a single private entity.

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